» How Expired Domain Names Can Benefit Your Business With Targeted Traffic

For many webmasters finding traffic to your web site is key to surviving online. For others, finding targeted traffic is the key to being successful. Paid advertisement and buying links is one way to generate targeted traffic. Through the research of keywords and knowledge of your marketplace, you create a greater chance of bringing highly qualified visitors to your site who are ready to buy and eliminate the ones looking for freebies.

Expired domain names is an often overlooked method of generating targeted traffic. Consider how much you pay to advertise and drive traffic to your site, along with the time, effort and testing, then compare it to finding qualified traffic that already exists.

With an expired domain, you can take advantage of the previous owners hard work they put in over time that drove traffic to their site. Just because a site is no longer around doesn't mean they lose their value and disappear from other sites and search engines.

How do you determine if a domain name has value and can benefit your Business? With a combination of indicators. These indicators are the same ones that you are familiar with when researching ways to bring traffic to your site.

Relevancy and Branding Potential - Finding expired domains with existing traffic has many benefits. Finding one with keywords that is relevant to your Business is a bonus. Type-in traffic can be a huge bonus. Go to any search engine and type dogs.com and you will find a great example. Consider the branding potential effect this will have with your site.

Existing Links and Link Popularity - checking for links is accomplished the same way you check your site links by typing the domain name in the search engines, using the operator Site command or tools. Chances are very good if the domain has been around, many links will exist.

The type of link is critical. Obviously if the only results displayed is from the domain itself, it has no value. But if they are on active web sites pages with good content and not buried on reciprocal link pages, the chances of that link getting clicks is good. Especially if it is on a home page. What are the chances of getting your link on a web site home page…or the cost?

Rankings - rankings come in many forms such as page rank, Alexa ranks, and so on. It's true that overtime an expired domain web pages will lose it's page rank, you will be surprised that it may not have lost all of it's rankings. While rankings may not mean what they use to, the perception of their value is still something that many people still refer to with web sites.

Traffic - using Alexa can be a useful indicator of a site traffic. If the domain is still being reported, you can find what sites are linking to the expired domain and see if it is still reporting traffic.

Viewing The Expired Domain - Viewing how a website looked is key to determine relevancy and if the traffic will be targeted. The WayBackMachine also known as the Internet Archive, provides insight into the history of the site. Sometimes a domain name itself may not be an indicator of a sites topic. Having the ability to view the site may be an eye opener for topics and keywords you may never have considered that the site was built on.

Seeing the additional traffic possibilities that can exist with expired domains, what can you do with it? After redirecting it to your site, the traffic can be used for list building or create pages on your site with the same name found in the search engines. How about building a site or blog with the domain name, and use it to gain link popularity to your main site.

By acquiring expired domains you have the opportunity take advantage of the effort, time and money other people put into a domain and use it as another method to drive traffic to your site. Not just traffic but targeted traffic.

Interested? Visit sites like pool.com and snapnames.com that allow you to search or download a list of expiring domains names for free, and add another method of driving targeted traffic to your site.